To help people feel comfortable being exactly who they are no matter how they feel that day.
Tether is about normalizing emotions, not hiding them, and reminding people that every feeling has a place.

Tethers are designed to connect with you both physically and emotionally. Worn on everyday items, they stay with you throughout the day as a small reminder that whatever you’re feeling is valid.

Each Tether comes in a blind box, making every unboxing a small moment of surprise. You never know which emotion you’ll get, just like real life, making each Tether feel personal, unique, and a little exciting.